How to make tourists feel part of the experience.

Geolocated gamification has become a popular tool in the tourism industry to create interactive and engaging experiences for travellers. What is geolocated gamification and how can it help promote tourism destinations? Read on to find out.

Geolocated gamification is a gamification technique that uses the geographic location of the user to provide an enriching and fun experience. Most Smart Destinations use it in one way or another. Players are given missions or challenges as they move through a specific location. For example, in a museum, visitors can participate in a game that guides them through the exhibits and provides them with information about what they are seeing.

Advantages of implementing geolocated gamification.

In the context of tourism, geo-located gamification can be used to provide travellers with a much more enjoyable experience in the destination they are visiting. Tourists can explore a city and discover hidden places, learn about local history and culture, and participate in fun and exciting “adventures”.

GPS and other location-based methods are used to identify and track the exact geographic location of the tourist in real time, so that they are gradually guided to places of interest so that nothing is missed. This technology allows the user to be offered experiences based on their current location, so that their trip becomes totally personalised.

Implementing geolocated gamification in the promotion of tourist destinations has great advantages such as increasing tourists’ knowledge of the place, or encouraging their participation in different activities.

Geolocated gamification can also be used to encourage collaboration between visitors. For example, an experience can be created that involves several teams of tourists in a treasure hunt or in solving puzzles. In this way, tourists can get to know each other and share their travel experiences.

An attractive and exciting game experience that engages tourists should be created. The experience should be easy to understand and accessible to all types of travellers. In addition, incentives for tourists to participate in the game, such as restaurant discounts or free admission to tourist attractions, should be provided as prizes or rewards.

how to create your own geolocated gamification experience?

There are several tools to create these gamified experiences, but the most attractive are the ones that tourists can create directly with their own mobile phones.

DareMapp is an application for creating gamified experiences in a quick and easy way. It is an excellent option to dynamise any type of event: tourist routes, museum visits, competitions, commerce… this app redefines the experience of urban exploration, fusing the fun of games with cultural learning and social interaction. It is a must-have tool for those looking to discover and experience a destination in a totally new and exciting way.

the possibilities are endless!

With DareMapp you can also automate all the participatory activities you do “manually”: encourage shopping in local shops, competitions (costumes, posters, drawings…), treasure hunts or escape rooms. Here you have a lot of ideas.